Media organisations use AI across production and distribution, while guarding credibility.
Uses
- Transcription of interviews and recordings.
- Translation and localisation.
- Summaries and newsletters.
- Tagging and archive search.
- Personalised recommendations.
- Data journalism: analysing large datasets and documents.
- Automated reports from structured data, such as sports results or company earnings.
Trust Issues
- Published errors from AI-generated content damage credibility.
- Readers expect transparency about AI use.
- Synthetic images and video complicate verification.
Good Practice
- Human editorial responsibility for published content.
- Published policies on AI use.
- Fact-checking and verification workflows, including for user-submitted media.
- Labelling AI-generated or AI-assisted content where appropriate.
Rights
Publishers are also negotiating with AI companies over use of their content for training and in AI products.